Move: "Get on a bus, plane, train, boat, subway, meet and talk to people and search everywhere for talented artists - no matter how obvious or remote the area. She asked around and our reputation among other artists and the music business community convinced her to entrust the handling of her recordings to Cherrytree. It was, and continues to be, a great source of pride for us that Robyn is on Cherrytree and has been for over 7 years." In 2007, everyone was trying to sign Robyn, the uber-innovative Swedish artist. Treat people right: "At Cherrytree, we make a conscious effort to apply this to our audience, artists, staff and partners. My mom and dad placed great emphasis on teaching me how to be a gentleman. They would tell me in Spanish, 'Lo cortes no quita lo valiente.' which loosely translated means 'courtesy doesn't take away from valor.' Apart from being the correct and personally satisfying thing to do, treating people how you'd like to be treated turns out to be a great business practice as well. While he gives specific examples about music, the concepts work for anyone running a business. Kierszenbaum has built a brand around Cherrytree, launching management and publishing companies on the professional side and Cherrytree Cola, an online radio show station, and a merchandise line on the consumer side.į asked Kierszenbaum to share the five biggest lessons he’s learned since starting Cherrytree.
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